Reward Promo Magazines
Art direction, photography briefs and design for the monthly promo catalogue.
Each month Reward distributed an on-sale catalogue and promo campaign with new product photography.
I organised, co-ordinated and directed the photoshoot each month for the corresponding campaign and catalogue. This included providing a detailed shot list and brief prior to the photoshoot, ordering and organising stock deliveries, purchasing styling props, as well as art direction and oversee photography on the shoot-day.
I was responsible for ensuring the creative vision was met and the end result worked across multiple campaign collateral.
After photography files are delivered, I then designed the promotional catalogue and submitted the final print-ready files to the printer. All within production timelines, ensuring the printed copies were distributed across Australia in time for the 1st of every month.
The first few sales publications I worked on for Reward had considerable sales increases.
May2019 - 45% increase in unit sales | June2019 - 46% increase in unit sales | August2019 - 134% increase in unit sales, and so on.
Highlighting the importance of strategic designs, amazing product photography and a well constructed marketing plan.
Photography by Melissa Darr
Product Catalogue Book & Quarterly Magazines
Travel Brochures, Map Designs & Flyers
Do you have a publication with an important message that the world needs right now? Do you have big dreams for a professionally designed book that stands out.
You’re in the right place, and I’m so thrilled you’re here.